Hershey's Most Anticipated Candy of 2025 Is Finally Hitting Shelves

Some of our favorite foods were born out of a collaboration between two big-name brands—and 2025 is shaping up to be a year full of fun partnerships. We're only a few months in and we've seen everything from Krispy Kreme and Pop-Tarts creating the ultimate breakfast treat to Peeps and Breyers coming together for an ice cream collab we never saw coming (but absolutely need).

Another big collaboration is in the works and it's already taken the internet by storm. Both Hershey's and Cinnamon Toast Crunch have already kicked off the year with their own exciting releases, like Hershey's Butterbeer-flavored Kisses and Cinnamon Toast Crunch's unexpected collab with Totino's. Now, the two brands are joining forces to make the candy of our dreams come true. 

Hershey's New Cinnamon Toast Crunch Kisses Are Finally Coming to Stores

Behold: the first-of-their-kind Hershey's Cinnamon Toast Crunch Kisses. Similar to the Butterbeer Kisses, this candy is unlike its other Kisses counterparts in that it doesn't feature chocolate. Instead, the chocolate is replaced with Cinnamon Toast Crunch-flavored crème and sprinkled with graham-flavored bits. The Kisses even have festive foil packaging featuring the cinnamon cereal's iconic green, red, and purple colors.

“​​This is what dreams are made of,” one fan wrote when the news was leaked on Instagram. Another fan brilliantly shared, "I think I'll be making some snickerdoodles and putting the CTC kisses in the middle."

As of March 31, Hershey's Cinnamon Toast Crunch Kisses are rolling out to all major retailers nationwide. The new flavor is only available in 9-ounce Share Size bags and, from the looks of in-store packaging, appears to be a limited-edition release. So if you weren't already running to try them, now you really should be.