Domino Just Launched a Brand-New Sugar Loved by Pro Bakers

We love baking for so many reasons—the relaxation, the nostalgia, the delicious smells that fill up the kitchen—but let’s be honest, the sweet reward at the end is what truly makes it worthwhile. After all, baking is a labor of love, and if we’re putting in the effort, we want the best possible results.

And as every baker knows, great results start with great ingredients. That’s why we put so much emphasis on choosing the best butter, flour, and eggs when we’re able. But there’s one essential ingredient that often gets overlooked: sugar. Up until now, you might have thought all sugar was the same. But let's just say, there’s more to the story than just brown and white.

Domino just released a brand-new sugar that might improve your baking entirely. 

Domino Launches New Baker’s Sugar

Domino is one of the most recognizable names in the sugar aisle, known for its classic white-and-yellow packaging and ever-reliable products. Its granulated sugar, brown sugar, and powdered sugar have been pantry staples for generations, helping home bakers create everything from perfectly risen cakes to melt-in-your-mouth cookies to silky icings.

Now, Domino is adding another sugar to its lineup that you might start to rely on more than any other. Designed specifically for baking, Domino Baker’s Sugar is an ultrafine grain sugar that, according to the brand, is “the preferred choice of professional pastry chefs and bakers.”

The beauty of this ultrafine sugar lies in its—you guessed it—ultrafine texture. This helps it dissolve faster, blend more evenly, and melt effortlessly. The finer granules also help to aerate the batter, resulting in lighter, fluffier cakes and pastries with improved volume. That means it’s ideal for just about everything, including smooth frostings, airy soufflés, and crisp meringues. Pretty impressive, huh?

If this type of sugar sounds familiar, you might be thinking of caster sugar, which is commonly found in British baking. Caster sugar is finer than regular granulated sugar but not as fine as powdered sugar, making it comparable. However, it's often labeled as "superfine sugar" in the U.S., so Baker’s Sugar having the label of "ultrafine" suggests it's even finer than the British version.

Baker’s Sugar works as a direct substitute for regular granulated sugar, so you can use it in your favorite recipes without any adjustments. Plus, it'll stand out from the other sugar bags on shelves in its newly designed packaging, which features a scoop-friendly and stackable container.

“At Domino Sugar, we’re dedicated to providing bakers with top-tier ingredients that elevate their craft to new heights,” said Paula Summers, Marketing Vice President of Domino Sugar. “With the launch of Domino Baker’s Sugar, we’re delivering a product that can achieve outstanding functional benefits and better performance—whether you're a professional pastry chef or a passionate home baker.”

Domino Baker’s Sugar is rolling out to retailers nationwide and will also be available online. So, whether you’re prepping for spring baking or simply looking to upgrade your favorite recipes, this new sugar might be the easiest way to take your treats to the next level.