The iconic store from the United States that is closing its locations and has now put its inventory up for sale

Macy’s, the giant of retail in United States, has made a historic decision that will mark a before and after in its trajectory. The company has announced the closure of 150 of its stores  across the country in the next two years as part of its new strategy, called "A new bold chapter".

This measure, driven by a sharp drop in sales and the change in consumer preferences, has left a deep mark on the retail industry. The stores that will close, many of them with a long tradition, are now part of a restructuring process to adapt to the digital age.

The news has caused a great stir, not only because of the magnitude of the closure, but also because many of these locations, especially those in emblematic areas like Broadway Plaza in Los Angeles, are considered icons of American commerce. Without a doubt, this closure marks a sad farewell to an era of traditional shopping, as consumers, for the most part, now feel more attracted to online shopping.

As Macy’s liquidates thousands of products, the massive discounts have not only attracted crowds in search of bargains, but have also generated a sense of nostalgia for what these stores represented.

Macy’s liquidates its inventory: Unmissable deals

As part of this transition, Macy’s has started to carry out liquidation sales in the stores that will close, offering discounts of up to 70% on selected products, such as clothing, furniture, cosmetics, and more.

These sales not only are attracting thousands of bargain hunters, but also mark the end of an era in the history of traditional commerce in the United States. The discounts, though tempting, also reflect the melancholy of a chapter coming to an end for Macy’s.

Although the company is making a drastic decision with store closures, it is not completely abandoning its physical presence. In fact, Macy’s has plans to strengthen its focus on digital commerce. With the goal of adapting to the new era, the company is betting on digital growth that could help it regain ground in the market, although it will face fierce competition from giants like Amazon and Walmart.

Which Macy’s stores are closing?

The closure of Macy’s stores affects several key locations, such as the historic store at Broadway Plaza in Los Angeles, which has been a symbol of luxury and tradition for generations of shoppers. However, although the company has not yet published a definitive list, many of the most representative locations are expected to be affected by this restructuring.

The disappearance of these retail points is a reflection of a broader trend in the retail sector. Large chains like Sears and JCPenney have already faced similar challenges, forcing them to restructure to survive in a world that has changed drastically.

The popularity of online shopping, combined with the decline in visits to shopping malls, has led to a decrease in sales at traditional physical stores.

The impact of online shopping

The decline of Macy’s is related to a series of factors that have directly impacted the business model of physical stores. The economic volatility in recent years, changes in consumer habits, and the impact of the COVID-19 pandemic have led more consumers to prefer e-commerce. During lockdowns, many discovered the convenience of shopping from home and receiving products directly to their homes, which has significantly reduced traffic in physical stores.

In fact, in 2023, Macy’s reported a 5.5% drop in its net sales, reaching 23.1 billion dollars. This loss reflects the enormous challenge that large department store chains face to stay competitive, while digital platforms dominate the market. Consumer preference for convenience and personalized offers online has been a decisive factor in this restructuring process.

*This article has been automatically translated using artificial intelligence